Susan Johnston Taylor

Susan Johnston Taylor

Business, money & lifestyle writer

I cover personal finance, small business and lifestyle. My stories offer readers new insights and practical ways to save $, advance their careers or improve their lives.

  • 277
    stories
  • 200K
    words
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Happy Customer

Combating Cart Abandonment with Customer Experience | Happy ...

Abandoned shopping carts represent $1.4 trillion in lost online sales, according to SeeWhy, a Boston-based company that specializes in boosting website conversions.

Happy Customer

Fit Club: How Service Solves The Sizing Problem

Since the birth of ecommerce in the mid-1990s, retailers have wrestled with the issue of sizing. If consumers can’t try on a sweater or suit before they buy it, how do they know it will fit? Lack of u...

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Happy Customer

How Three Startup Ecommerce Brands Approach Home-Try On

To remove the barrieres from buying online, a growing number of retailers now offer home try-on programs where the consumer can have products shipped to them for low or no cost with no obligation to buy and return shipping included. Here’s a look at three of these programs.

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Happy Customer

Tips for Ensuring White Glove Delivery Services Satisfy Customers ...

Aug 26, 2013 ... Reporting by Susan Johnston. Previously on Happy Customer: 4 Ways Carolina Rustica Addresses the Customer Service...